![]() Just one very large captive audience and some super sleek, integrated tech. No third-party click-throughs or complicated user journeys. Users can send messages, hail a ride, pay for their groceries, keep fit, book a Covid-19 test, and even access government services like visa applications, all without leaving the app. If you’ve not used WeChat before, you might think it’s just another online space where people talk to friends and share life snaps. WeChat for web includes WeChat for PC and WeChat for Mac, but you might also hear it referred to as WeChat online or Web WeChat. Registered users can connect to the platform through their phones using the WeChat app, or through WeChat web. ![]() WeChat is also popular in Mongolia and Hong Kong and maintains a foothold in Chinese speaking communities around the world. It filled a major gap in the world’s largest social network market, where many foreign-owned platforms like Facebook, YouTube and WhatsApp are banned. In 2011, WeChat (known as Weixin in China) launched as a WhatsApp-style messaging app. It’s the largest social media platform in the country and one of the top 10 social networks in the world. WeChat is a multi-purpose social media, messaging and payment app developed in China. If you’re in need of some advice on WeChat Official Accounts, post a comment or send us your questions at Eggplant Digital.Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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